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Description

Renegade business strategist, charismatic Macintosh evangelist, and religiously read columnist for Macworld magazine, Kawasaki has written the first and only take-no-prisoners battle plan to help companies get and keep the upper hand. Foreword by "Dilbert" creator, Scott Adams. Line drawings... read more

Ridiculously Simplified Synopsis

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First Sentence

Our dream was simple: send IBM back to the typewriter business holding its Selectric typewriter balls.

Authors & Contributors

  1. Guy Kawasaki (Author)

Popular Tags

  1. business
  2. guykawasaki
  3. marketing
  4. nonfiction
  5. non-fiction 
 

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