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“Very enlightening”
Mary S wrote this review Friday, August 21 2009. ( reply | permalink ) Was this review helpful? Yes | No“This sure opened my eyes to corporate american. These people act like they're in junior high school. The comparison between the Disney Corp. and the Church as far as leadership is night and day....God and mammon. It was a good read. Lots of treachery and intrigue.”
Nese C wrote this review Monday, July 6 2009. ( reply | permalink ) Was this review helpful? Yes | No“Really excellent business book, in that the story illuminates the running of the business. This author is excellent on business and investing.”
Floorsander wrote this review Monday, May 25 2009. ( reply | permalink ) Was this review helpful? Yes | No“Great book if you are at all interested in the story behind the happenings at the Disney company. The story flows well and is very insightful.”
Trisha C wrote this review Saturday, July 26 2008. ( reply | permalink ) Was this review helpful? Yes | No“Fascinating and in depth. Makes me dislike Eisner even more than I already do, though. ”
Chris B wrote this review Wednesday, April 23 2008. ( reply | permalink ) Was this review helpful? Yes | No“one of my favorite books of all time. helped motivate me to get to grad school so I can work for Disney one day! love it.”
Annie wrote this review Tuesday, October 16 2007. ( reply | permalink ) Was this review helpful? Yes | No“I just finished this book and I was amazed at how much detailed information and juicy gossip about the workings of one of the world's biggest companies during a period of turmoil and crisis. I choose to read the book because I have always had an interest in the Disney Company and have always wanted to work for their Consumer Products division one day (the book covers the Disney Co. during CEO Michael Eisner’s tenure, with background on the start of the company by the Disney brothers).
I wanted to do a little background reading on the history of the company for any future reference (possible job interviews, etc) and I expected to be bored out of my mind reading a lengthy business biography; however, at times I could not put the book down! I would be reading and wouldn't want to stop when something unexpected or especially scandalous came along! I love how much evidence Stewart was able to get, from first-hand experiences, conversations with actual people involved and physical paperwork, memos, e-mails, etc.
Another interesting thing was reading about what was happening behind the scenes of some of Disney’s business hits and flops, including the acquisition of ABC, the Pixar controversy and Eisner turning down some of the bigger TV hits like CSI and Survivor.
I definitely recommend this book for anyone either interested in the Disney Company or business studies (or those just intrigued by a little office gossip!) ”