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Description
"Unquestionably the most comprehensive treatment available on the subject. I found this book unique in its capacity to benefit executives, planning staff, and students of strategy alike."–– Robert L. Joss, Dean of the Graduate School of Business, Stanford University A successful... read more
First Sentence
In the 1930s, Sears and Montgomery Ward were approximately equal in sales, profits, capability, and potential.
Table of Contents
Authors & Contributors
- David A. Aaker (Author)
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