Very interesting story, but poor writing
Reviewed by
an Amazon user,
January 12, 2007
As much as I found the story of Google fascinating, I was turned off by the style of the author, who instead of explaining the inner workings of key aspects of the google business model or search methodology, praises google for being a great search engine over and over. This over-praising tone wears you out and you start skipping paragraphs to find out the real reasons behind the company's success.
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Learned a lot
Reviewed by
an Amazon user,
January 9, 2007
I would highly recommend this book! In fact, I liked it so much that I bought it for my son, my boyfriend and my colleague for the holidays! It was fascinating to read how this company got started, what it's like to work there and the thinking behind some of its features that I never paid attention to before. It's also very fast reading. Anyone who uses Google (and that's everyone!) will enjoy this book!
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A Biography-Like Book on Google
Reviewed by
an Amazon user,
January 4, 2007
This is not the kind of book which will describe how their technology works in detail. Anyone who expects to read about it on the book, certainly will be disappointed, although a brief explanation is given. This is good material for those to are willing to understand what was the idea behind Google, their founders background and how the company came to be what it is these days.
It is interesting to see how a simple concept became one of the most admired Internet companies ever. Google, in the very beginning, was not intended to be a money maker, but just an engine which intended to help people find what they were looking for over the Internet. The book approaches the coming of corporate interest, the placement of the Google Ad-Sense concept (ads which are paid by click and not by print) and the other products that came later.
In brief: this is a biography which is directed to people who admire the search engine they often use and want to know more about its story.
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A fun look at google
Reviewed by
an Amazon user,
December 20, 2006
Google is one of the most fascinating companies that has developed out of the computer era. It has the reputation of gentleman and the whimsical fancy that one expects in Silicon Valley. To work for them is ideal. This book conveys all of those things and more. The idea that the founders were going to download the internet was laughable at the time but has been achieved. Their goal of do no evil has been applied all over and now one can search the world or the human DNA code. Their ability as a company is unmatched and this story is a must read for any one interested in the development of the internet.
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Worth reading for understanding the
Reviewed by
an Amazon user,
December 4, 2006
David A. Vise and Mark Malseed - If you have ever heard of the term "Google Economy" and wondered what it meant, then this book is for you. Google is the Internet stock that changed the rules on how Internet stocks are stocked. The fledgling company had so much clout that they were able to write their own rules when they went public so that the average investor was able to participate in this boom (normally, only the underwriters of the stock and those that are Well Connected (TM) are accorded the priviledge of owning the stock upon its debut.) In everything that they do, the Google guys -- Sergey Brin and Larry Page -- ensure that they lived upto their motto ("Do No Evil"; although this has been sorely tested recently when the corporation dictated that the term Google cannot be used as a verb.) Nevertheless, the book is interesting to read, although some parts of it get a bit dreary. The book traces the lives of the Google founders and provides an insight in how Google makes money, and what its plans are for the future (search is just the beginning). As an added bonus, if you have ever faced the GLAT (Google Labs Aptitude Test) and failed miserably on answering those questions, you can find the sample questions answered at [...]
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