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Description edit
"If Wal-Mart founder Sam Walton were alive and heavily involved in the Internet, this is the kind of book he might write." Los Angeles Times Packed with case studies and real-world examples, Loyalty.com reveals what the latest technology shifts mean to marketers in every fieldand... read more
Ridiculously Simplified Synopsis edit
Setting & Locations edit
First Sentence edit
Companies of every kind have rushed to offer customers all kinds of bribes and discounts under the guise of loyalty programs.
Authors & Contributors edit
- Frederick Newell (Author)
First Edition edit
Original Language: English
Publisher: McGraw-Hill Companies
Country: Add the country of publication.
Publication Date: 2000
ISBN: 0071357750
Page Count: 325
Publisher: McGraw-Hill Companies
Country: Add the country of publication.
Publication Date: 2000
ISBN: 0071357750
Page Count: 325
Classification edit
- Library of Congress: Add the Library of Congress Classification.
- Dewey: 380
Subjects edit
- Books › Business & Investing › Marketing & Sales › Sales & Selling
- Books › Computers & Internet › Business & Culture › Web Marketing
- Books › Business & Investing › Marketing & Sales › Marketing
- Books › Business & Investing › Industries & Professions › Customer Service
- Books › Business & Investing › Marketing & Sales › Advertising
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