Experiential Marketing: How to Get Customers to... by Bernd H. Schmitt - Shelfari

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Description

Engaging, enlightening, provocative, and sensational are the words people use to describe compelling experiences and these words also describe this extraordinary book by Bernd Schmitt. Moving beyond traditional "features-and-benefits" marketing, Schmitt presents a revolutionary approach... read more

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We are in the middle of a revolution.

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Bernd Schmitt (Author)

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