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Description edit
"Eating the Big Fish is on fire with ideas. Best in the marketplace." —Steve Hayden, President, Worldwide Brand Services, Ogilvy & Mather "In 1986, the Levi's® Dockers® brand challenged the biggest fish in the men's apparel sea, Haggar. And we beat the pants off them! In his new book,... read more
Ridiculously Simplified Synopsis edit
First Sentence edit
In 1996-1997 the international advertising agency TBWA commissioned a piece of research among their own customers-their existing and potential client base-to look at the principal marketing challenges they saw facing them over the next five years.
Series & Lists edit
This book is in Adweek Books. (standard series)
Authors & Contributors edit
- Adam Morgan (Author)
Classification edit
- Library of Congress: Add the Library of Congress Classification.
- Dewey: 658.827
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