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Description edit
The Real Thing is a portrait of America’s most famous product and the people who transformed it from mere soft drink to symbol of freedom. With fresh insights and a penetrating eye, New York Times reporter Constance L. Hays examines a century of Coca-Cola history through deft portraits of... read more
Ridiculously Simplified Synopsis edit
First Sentence edit
ON A BRIGHT FALL MORNING in 1994, Doug Ivester, the recently anointed president of the Coca-Cola Company, was driving himself to Rome, Georgia, spinning north along the interstate, the steel-and-glass towers of Atlanta receding behind him as the landscape became an uneven blanket of pines.
Authors & Contributors edit
- Constance L. Hays (Author)
First Edition edit
Original Language: English
Publisher: Alfred a Knopf Inc
Country: Add the country of publication.
Publication Date: 2004
ISBN: 0375505628
Page Count: 416
Publisher: Alfred a Knopf Inc
Country: Add the country of publication.
Publication Date: 2004
ISBN: 0375505628
Page Count: 416
Classification edit
- Library of Congress: Add the Library of Congress Classification.
- Dewey: 338.7663620973
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