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Description edit
The Public Relations Handbook is a comprehensive and detailed introduction to the theories and practices of the public relations industry. It traces the history and development of public relations, explores ethical issues which affect the industry, examines its relationship with politics,... read more
Ridiculously Simplified Synopsis edit
Characters/People edit
- Robertson: Add a description of this character.
- Grunig
- Alastair Campbell
- Phillips
- Hunt
- Taylor
- Wilcox
- Van Riel
- Tony Blair
- Friedman
- John Harben
- Quirke
- C. Murphy
- Johnson
- Judy Bell
- Pearson
- Bernays
- Cheney
- Westley
- Neuhauser
- Maloney
- Margaret Thatcher
- Vousden
- Kant
- Peatey
- Ruth Chapman
- Weaver
- Mazur
- Saatchi
- Wilson
- Miller
- Alison Clarke
- Chris Genasi
- Max Clifford
- Sandra Macleod
- Scholes
- Mcnair
- Jocelyn Hay
First Sentence edit
Most students - and, indeed, practitioners - are familiar with the problem of trying to explain what they are studying or how they are earning their living: 'Public relations?
Authors & Contributors edit
- Alison Theaker (Author)
Classification edit
- Library of Congress: Add the Library of Congress Classification.
- Dewey: 659.2
Subjects edit
- Books › Entertainment › Radio › General Broadcasting
- Books › Business & Investing › Marketing & Sales › Public Relations
- Books › Nonfiction › Social Sciences › Media Studies
- Books › Nonfiction › Social Sciences › Sociology
- Books › Business & Investing › Reference
- Books › Reference
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