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Liked It1 of 1 members found this review helpful “The best book about writing for advertising. Really.” see full review » see other reviews » |
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“Good stuff about writing copy.”
jill D wrote this review Monday, June 15 2009. ( reply | permalink ) Was this review helpful? Yes | No
“Another great advertising 'how to' book. You could read this single book, copy every rule, and have a job in the advertising business for the rest of your life. You may not become the most innovative or award winning, but you'd be surprised how short of a memory the award show judges have when it comes to seeing the same idea, or concept, presented in an ad.”
Bernby wrote this review Tuesday, May 5 2009. ( reply | permalink ) Was this review helpful? Yes | No
“One of the books that I relied on heavily during my career as a copywriter. It provides a good road map, while leaving out enough details for the creative to customize his travel down that rabbit hole known as advertising.”
Reggie R wrote this review Sunday, October 19 2008. ( reply | permalink ) Was this review helpful? Yes | No1 of 1 members found this review helpful“The best book about writing for advertising. Really.”
Lenon wrote this review Thursday, January 17 2008. ( reply | permalink ) Was this review helpful? Yes | No
“This is probably the best book on advertising! It's funny, well-written, totally addictive (like a good advertisement should). [br/][br/]”
Punkdhut wrote this review Wednesday, October 10 2007. ( reply | permalink ) Was this review helpful? Yes | No
“An absolute essential book if you're in a creative department in an ad agency. Luke not only makes some relevant points, he makes them in a way you remember. Quite funny and unputdownable. ”
copymadan wrote this review Sunday, September 23 2007. ( reply | permalink ) Was this review helpful? Yes | No
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