Changing Minds: The Art And Science of Changing... - Shelfari

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Description

Think about the last time you tried to change someone’s mind about something important: a voter’s political beliefs; a customer’s favorite brand; a spouse’s decorating taste. Chances are you weren’t successful in shifting that person’s beliefs in any way. In his book, Changing Minds, Harvard... read more

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WE TALK ALL THE TIME about changing minds.

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