Lovemarks: The Future Beyond Brands
 

Lovemarks: The Future Beyond Brands

by Kevin Roberts

Kevin Roberts passionately believes that love is the way forward for business. In his second book, Lovemarks: The Future Beyond Brands, Roberts recounts the journey from Products to Trademarks to Brands - and the urgency of taking the next step up - to Lovemarks. Roberts offers a lively, critical assessment of brands and the problems that face them in an increasingly competitive world. His... (read more)

Top tags: brandingmarketingadvertisingcreativitycustomer service (all tags)

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Anand K
  • Rated 5 stars

Aah - oh if only you love marketing, oh if only you love branding - you gotta tatoo this book on your body and be lovemarked forever.

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  • Rated 4.26087 stars
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  • Rated 3.833333 stars
 

Newest Comments

  • rasha  s

    rasha s said:

    hi all,
    sorry but can you tell me how can i read it without buy it or something??

    posted Sunday, December 30 2007 ( | view 1 reply )
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