Books

Welcome to the beta version of Shelfari’s new Book Detail pages!

These pages are editable by the community, so please contribute! Click here to learn more about this feature. We’d love to hear your feedback.

see page history

Description

In our hype-infested society, honest and positive word of mouth can multiply sales explosively. But for those who think it happens by chance (as most marketers do), this book will be an eye-opener. The surprising truth is that word of mouth can be implemented as strategically as any... read more

Ridiculously Simplified Synopsis

Write a ridiculously simplified synopsis.

First Sentence

Let's start from the beginning.

Authors & Contributors

  1. George Silverman (Author)

Popular Tags

  1. 07
  2. business
  3. communication
  4. marketing
  5. pr 
 

Books with Additional Background Information

List the books that contain additional information about this book.

Books That Influenced This Book

List the books that influenced this book.


If you have any suggestions for how we can improve this page or if there are sections that you would like us to add, please let us know.

Advertisement