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Description
One Question Can Determine Your Business’s Future. Do You Know the Answer? CEOs regularly announce ambitious growth targets, then fail to achieve them. The reason? Their growing addiction to bad profits. These corporate steroids boost short-term earnings but alienate customers. They... read more
First Sentence
Too many companies these days can't tell the difference between good profits and bad.
Table of Contents
Authors & Contributors
- Frederick F. Reichheld (Author)
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