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One Question Can Determine Your Business’s Future. Do You Know the Answer? CEOs regularly announce ambitious growth targets, then fail to achieve them. The reason? Their growing addiction to bad profits. These corporate steroids boost short-term earnings but alienate customers. They... read more

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First Sentence edit see section history

Too many companies these days can't tell the difference between good profits and bad.

Authors & Contributors edit see section history

  1. Frederick F. Reichheld (Author)

First Edition edit see section history

Original Language: English
Publisher: Harvard Business School Press
Country: USA
Publication Date: 2006
ISBN: 1591397839
Page Count: 210

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