Over the years the bra has been stereotyped as an object of seduction, glamour, and even oppression. In Uplift: A History of the Bra in America Jane Farrell-Beck and Colleen Gau use this item of clothing to gauge the social history of women and to understand the business history of fashion.... read more
Some Developments in Bra History ix
Preface: Firming Up the Facts
1. The Birth of the Brassiere 1
2. Brassieres Win a Niche in Fashion 11
3. Breasts Lost and Found 34
4. Brassieres Rise, Stocks Fall 58
5. Dutiful Brassieres 82
6. Boom and Busts 112
7. Ban the Bra 139
8. Wondering About the Bra 161
Appendix A. Selected Brassiere Manufacturers 173
Appendix B. Brassiere Brands 181
Glossary 185
Notes 191
Selected Bibliography 223
Index 235
Acknowledgments
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