Marketing to the Social Web: How Digital Customer Communities Build Your Business
 

Marketing to the Social Web: How Digital Customer Communities Build Your Business

by Larry Weber

Praise for Marketing to the Social Web

"Weber understands that the world is going digital and that competitive advantage will accrue to those who understand the transformation. CEOs should heed this transformation and learn from Weber's insights how to navigate this new landscape to fully maximize their business opportunities."
-Mark Fuller, Chairman, Monitor Group
... (read more)

Top tags: marketingsocialweb page (all tags)

Editions

Displaying 1 edition

  • Marketing to the Social Web: How Digital Customer Communities Build Your Business

    Marketing to the Social Web: How Digital Customer Communities Build Your Business

    Hardcover, 240 pages. Published 2007 by Wiley.

    ISBN: 0470124172

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