x dismiss this message
Did you know you can edit this page?
-
Sign Into Shelfari
-
Choose something to edit
-
Save your contributions
see page history
Description edit
Once upon a time, marketers barraged customers with hard-sell tactics. Today, consumers use products to define themselves and others. People are swayed not by corporate-generated hype, but by consumer-generated buzz. That means companies must shift their focus away from marketing to people and... read more
Ridiculously Simplified Synopsis edit
First Sentence edit
Welcome to consumerspace, where reality is branded.
Authors & Contributors edit
- Michael R. Solomon (Author)
First Edition edit
Original Language: English
Publisher: American Management Association
Country: Add the country of publication.
Publication Date: 2003
ISBN: 0814407412
Page Count: 288
Publisher: American Management Association
Country: Add the country of publication.
Publication Date: 2003
ISBN: 0814407412
Page Count: 288
Classification edit
- Library of Congress: Add the Library of Congress Classification.
- Dewey: 658.827
We’re hiding the errata, movie connections, books that influenced this book, books influenced by this book, books that cite this book and books cited by this book sections. If you would like to add content to them, you must first make them visible.
