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Description
What Makes a BLOCKBUSTER? More than half of all new products fail in the marketplace. But companies can dramatically improve their odds of success by implementing five key practices -- all within their control. Drs.Gary Lynn and Richard Reilly share the results of a ten-year research study... read more
First Sentence
Great companies succeed and endure because they continually produce great products.
Table of Contents
Authors & Contributors
- Gary S Lynn (Author)
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