Exploring Marketing Research (with WebSurveyor... by William G. Zikmund - Shelfari

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Description

OVERVIEW This comprehensive, practical, and extremely student-friendly market leader offers the most up-to-date coverage of the current marketing research issues available. Intended primarily for undergraduates, this best-seller emphasizes such important issues as total quality management and... read more

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William G. Zikmund (Author)

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