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Focus Groups: Supporting Effective Product Developement (edit title/settings)

by Joe Langford, Deana McDonagh (?) (edit contributors)

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While most titles in this area cater for marketing, political and social science research, this book sets out the way focus groups can be applied particularly to ergonomics (human factors) and design-related projects, and compares their use with other methods. Examples from a wide range of... read more

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The fields of human factors/ergonomics and design have a common aim - to develop products and systems that successfully meet the needs of their users.

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