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Description edit
The former Senior Vice President of Apple Computer and close colleague of Steve Jobs’s throughout his tenure, Jay Elliot takes readers on a remarkable tour through Jobs’s astonishing career. From the inception of game-changing products like the Apple II and the Macintosh, to his stunning fall... read more
Ridiculously Simplified Synopsis edit
Setting & Locations edit
First Sentence edit
I was sitting in the waiting area of a restaurant...which has to be one of the most unlikely places in the world for an encounter that changes your life.
Table of Contents edit
Author's Note
Prologue
Part I. Product Czar
1. Passion for the Product
2. Success is in the Details
Part II. Talent Rules
3. Teaming: "Pirates! Not the Navy"
4. Tapping Talent
5. Rewards for the Pirates
Part III. Team Sports
6. The Product-Driven Organization
7. Maintaining Momentum
8. Recovery
9. Holistic Product Development
10, Evangelizing Innovation
Part IV. Becoming Cool: A Different View of Selling
11. The Door Opener: Branding
12. Riding the Retail Juggernaut
13. Achieving the Definition of Cool: "There's an App for that"
Part V. On Becoming Stevian
14. In His Footsteps
A Letter to Steve
Acknowledgements
Notes
Authors & Contributors edit
- Jay Elliot (Author)
- William L. Simon (Author)
Classification edit
- Library of Congress: Add the Library of Congress Classification.
- Dewey: 621.39092
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