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Description edit
Build integrated, enterprise-wide marketing plans that really work! *Step-by-step processes for identifying marketing goals, organizing planning activities, analyzing existing information, evaluating competitors, measuring current performance, mapping to corporate strategies, and more. ... read more
Ridiculously Simplified Synopsis edit
First Sentence edit
Irrespective of your experience as a business planner, you will be no stranger to planning.
First Edition edit
Original Language: English
Publisher: Financial Times/Prentice Hall
Country: Add the country of publication.
Publication Date: 2000
ISBN: 0273649329
Page Count: 272
Publisher: Financial Times/Prentice Hall
Country: Add the country of publication.
Publication Date: 2000
ISBN: 0273649329
Page Count: 272
Classification edit
- Library of Congress: Add the Library of Congress Classification.
- Dewey: 380
Subjects edit
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