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Description
This storehouse of sales-generating ideas show small-to-medium retailers how to attract and keep new customers. From eye-catching window displays and in-store promotions to marketing research, advertising and publicity, it provides strategies and techniques for becoming more aggressive.
First Sentence
NEVER HAS A nation undergone such dramatic changes in virtually every aspect of life as the United States since the end of World War II, and probably no area of business has felt and continues to feel the impact of these changes as much as retail.
Table of Contents
Authors & Contributors
- Edgar A. Falk (Author)
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