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Description
Branded Entertainment explains how product placement, a long-time phenomenon in films, has gone beyond this to embrace all media. Citing examples from film, music videos, and computer games, the author explains the history and development of product placement, advantages of this form of brand... read more
First Sentence
When we study the origins of product placement, we generally think of the pioneering, often hesitant applications that were to be found in cinema more than a hundred years ago.
Table of Contents
Authors & Contributors
- Jean-Marc Lehu (Author)
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