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Islamic branding and marketing : understanding the global Muslim consumer (edit title/settings)

by Paul Temporal (Author) (edit contributors)

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Most companies know little about Islamic culture, buying behavior and marketing. Paul Temporal has done a superb job of opening up Western and Asian eyes to Islamic opportunities as well as helping Islamic businesses improve their brand positioning. Philip Kotler S. C. Johnson... read more

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  1. Paul Temporal (Author)

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