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Becoming a Category of One: How Extraordinary Companies Transcend Commodity and Defy Comparison (2003) (edit title/settings)

by Joe Calloway (Author) (edit contributors)

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Learn how extraordinary companies do what they do so well, and obtain the tools and ideas you need to emulate them. Full of case studies and personal reflections by leaders of exceptional companies, this book is designed to help anyone transform their run-of-the-mill business into an... read more

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The movie Apollo 13 opens with a gathering of astronauts at the home of Jim and Marilyn Lovell to watch the live television broadcast of an incredible event.

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  1. Joe Calloway (Author)

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Original Language: English
Publisher: Wiley
Country: Add the country of publication.
Publication Date: 2003
ISBN: 0471274046
Page Count: 240

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