Simplicity Marketing: End Brand Complexity,... by Steven M. Cristol

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For more than half a century, marketers have bombarded customers with more and more choices in products and services. What is the result? Unprecedented anxiety. Our mental circuit breakers are on overload. In fact, pioneering brand strategists Steven M. Cristol and Peter Sealey assert that we... read more

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DEVELOPED ECONOMIES were largely built on proliferation of choices.

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Steven M. Cristol (Author)

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Original Language: English
Publisher: New York Free Press
Country: USA
Publication Date: 2000
ISBN: 0684859181
Page Count: 288

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Dewey: 658.8

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Books › Computers & Internet › Computer Science › Software Engineering › Information Systems
Books › Business & Investing › Marketing & Sales › Advertising
Books › Business & Investing › Marketing & Sales › Marketing

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Simplicity Marketing: End Brand Complexity, Clutter, and Confusion (2000) (edit title/settings)

by Steven M. Cristol (Author) (edit contributors)