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The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
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The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses (edit title/settings)

by Eric Ries (Author) (edit contributors)

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Most startups fail. But those failures, says entrepreneur Eric Ries, are preventable. New ventures, from the garage to those within Fortune 500 companies, are designed to create innovative products or services that have never existed before.  When these startups fail, it is usually not... read more

Ridiculously Simplified Synopsis edit see section history

  • - State a business assumption, devise a test, measure the outcome, learn. Make sure your work matters to a customer!

Summary edit see section history

The Lean Startup by Eric Ries, which draws upon The Four Steps to the Epiphany by Steven Gary Blank, proposes 4 basic principles:

1. Entrepreneurship is management
Really? Yes, really! Undisciplined work goes nowhere; the goal of entrepreneurs should be to guide startups through a... read more

The Lean Startup by Eric Ries, which draws upon The Four Steps to the Epiphany by Steven Gary Blank, proposes 4 basic principles:

1. Entrepreneurship is management
Really? Yes, really! Undisciplined work goes nowhere; the goal of entrepreneurs should be to guide startups through a learning process.

2. Validated learning
All businesses make or buy stuff to sell to customers, but startups have to learn how to build a sustainable business - they haven't done that yet! This is done by testing "leap of faith" assumptions of the entrepreneur's vision against real customers using the scientific method.

3. Build-Measure-Learn
Are you working on turning the right ideas into something customers want? Ask yourself: "what is the simplest possible way for me to test this idea on a customer?" Design minimally viable products and test frequently so that you can quickly learn and build upon your results to test another idea. This way, if customers don't respond as expected, you still have enough time/money left to change course. All startup business processes should help to accelerate this feedback loop.

4. Innovation accounting
Measure progress you have made toward testing business assumptions, not how much you produce. It doesn't matter how much work you do if none of it matters to a customer!

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Organizations edit see section history

  • Intuit: Company that makes software like Quickbooks, TurboTax, and Mint.com

Authors & Contributors edit see section history

  1. Eric Ries (Author)

First Edition edit see section history

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Publisher: Crown Business
Country: USA
Publication Date: (September 13, 2011)
ISBN: 0307887898
Page Count: 336

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