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One Simple Idea
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One Simple Idea (edit title/settings)

Turn Your Dreams into a Licensing Goldmine While Letting Others Do the Work

by Stephen Key (Author) (edit contributors)

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Praise for One Simple Idea : “My friend, Mr. Key’s brilliance, wisdom, and insight will make you rich. Buy this book!” Mark Victor Hansen, bestselling author and co-creator of Chicken Soup For The Soul “Stephen has an uncanny and successful knack for simplifying the... read more

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  • USPTO: United States Patent and Trademark Office (www.uspto.gov/)

First Sentence edit see section history

Hi, my name is steven key, and im a successful entrepreneur and licensing expert.

Table of Contents edit see section history

Preface: The Ferriss Effect vii

Acknowledgments xi

Introduction: How One Simple Idea Led to the Life of My Dreams xiii

Part 1 The Power of One Simple Idea 1

1 How You Can Create the Life of Your Dreams 3

2 The Beauty-and Opportunity-of Open Innovation 17

3 CEO or CIO-Which Hat Fits You Best? 27

Part 2 Find Your Million-Dollar Idea 35

4 Look for Marketable Ideas 37

5 Get Creative! 47

6 Not Creative? Be a Product Scout 55

7 How to Pick Winners 69

Part 3 Prove Your Idea 81

8 Will It Sell? 83

9 Is It Doable? 91

10 To Prototype or Not to Prototype 99

Part 4 Protect Your Idea 111

11 The Smart Way to Safeguard Your Idea 113

12 Control Every Step of the Process 131

Part 5 Prepare to Pitch Your Idea 137

13 Create Sales Tools That Sell Benefits 139

14 Get in the Game Without Quitting Your Job 149

Part 6 Submit Your Idea to Potential Licensees 157

15 Kick Fear to the Curb 159

16 Find the Right Doors to Knock On 171

17 The Call That Gets You in the Door 179

Part 7 Bring Your Ideas to Market 195

18 Cut a Great Deal 197

19 Living the Dream 211

Appendix: Valuable Resources 225

Index 231

Authors & Contributors edit see section history

  1. Stephen Key (Author)

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