"This is what the future of work (and the world) looks like. Actually, it's already happening around you." -Tony Hsieh, CEO, Zappos.com In bestsellers such as Purple Cow and Tribes , Seth Godin taught readers how to make remarkable products and spread powerful ideas. But this book is... read more
You cannot win at being the cheapest and fastest in business anymore. You have to bring something exceptional - a new insight or an ingenious idea - the Linchpin is an artist at finding new opportunities.
“The cheap strategy doesn't scale very well, so the only way to succeed is to add value by amplifying the network and giving workers a platform, not by forcing them to pretend to be machines.”Seth Godin
“When your organization becomes more human, more remarkable, faster on its feet, and more likely to connect directly with customers, it becomes indispensable.”Seth Godin
“One way to become creative is to discipline yourself to generate bad ideas.”Seth Godin
“Fear of living without a map is the main reason people are so insistent that we tell them what to do.”Seth Godin
“Gifts not only satisfy our needs as artist, they also signal to the world that we have plenty more to share.”Seth Godin
1. Introduction
2. The New World of Work
3. Thinking About Your Choice
4. Indoctrination: How We Got Here
5. Becoming the Linchpin
6. Is It Possible to Do Hard Work in a Cubicle?
7. The Resistance
8. The Powerful Culture of Gifts
9. There Is No Map
10. Making the Choice
11. The Culture of Connection
12. The Seven Abilities of the Linchpin
13. When It Doesn't Work
Summary
Acknowledgments
Bibliography
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