The Starbucks Experience: 5 Principles for... by Joseph A. Michelli - Shelfari

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Description

WAKE UP AND SMELL THE SUCCESS! You already know the Starbucks story. Since 1992, its stock has risen a staggering 5,000 percent! The genius of Starbucks success lies in its ability to create personalized customer experiences, stimulate business growth, generate profits, energize employees,... read more

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Authors & Contributors

Joseph A. Michelli (Author)

First Edition

Original Language: English
Publisher: McGraw-Hill
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Publication Date: 2007
ISBN: 0071477845
Page Count: 208

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Dewey: 658

Subjects

Books › Business & Investing › Small Business & Entrepreneurship › Entrepreneurship
Books › Business & Investing › Management & Leadership › Leadership
Books › Business & Investing › Marketing & Sales › Marketing
Books › Business & Investing › Management & Leadership › Strategy & Competition
Books › Business & Investing › Biography & History › Company Profiles
Books › Business & Investing › Management & Leadership › Management
Books › Business & Investing › Industries & Professions › Retailing
Books › Business & Investing › Industries & Professions › Hospitality, Travel & Tourism

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