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The Starbucks Experience: 5 Principles for Turning Ordinary Into Extraordinary
 

The Starbucks Experience: 5 Principles for Turning Ordinary Into Extraordinary

by Joseph Michelli

WAKE UP AND SMELL THE SUCCESS!

You already know the Starbucks story. Since 1992, its stock has risen a staggering 5,000 percent! The genius of Starbucks success lies in its ability to create personalized customer experiences, stimulate business growth, generate profits, energize employees, and secure customer loyalty-all at the same time.

The Starbucks Experience... (read more)

Top tags: business,  management,  customer service,  experience,  relationships (all tags)

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Other Reviews

Amazon Reviews (5)
 

Most Helpful Reviews

Liked It

Colorado Library Consortium (CLiC)
  • Rated 4 stars

“Basically a customer service manual. Good advice, and I learned a lot about the Starbucks corporation. ~ Judy Van Acker”

Colorado Library Consortium (CLiC)’s full review »
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Didn’t Like It

Spring M
  • Rated 1 stars

“Just read this one, interesting, but gets a bit redundant hearing about how great Starbucks is. I felt that most people with common sense and a bit of experience in the customer service world should be able to figure out the vast majority of these things on their own.”

Spring M’s full review »
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Community:
  • Rated 3.6875 stars
Amazon:
  • Rated 0 stars
  

Newest Comments

  • uponcloud09

    uponcloud09 said:

    “thought the way the book was packaged was true to the brand.. from t colour schemes to the way the pages were conveniently numbered mid-way down the page to the corrugated cardboard used on the cover.. sure, one musnt judge a book by its cover but this one's packaging is way good. ”

    posted Sunday, January 20 2008
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