“A brilliant book on strategy and the way a company can make itself stand out. One area of emphasis is the values that the company stands for, and advocacy as strategy. Another area is utilizing external innovation for creating products eg: P&G’s Connect + Develop where they have a system in place to make use of innovators such as individuals or other organizations. Examples in the book range from strategies of ING Direct, Southwest Airlines, a low-cost airlines service in the US, Cirque de Soliel – a performing circus company. Another area of focus is disruptive innovation, daring to do things that other competitors would not dare to, and aligning the employees with the overall strategy of the company. Creating areas of products/services that never existed, competition is absent – touching upon Blue Ocean strategy - Google. Filled with contemporary ideas and samples of companies that have succeeded, it is one very interesting book – a must read in my view!”
Shamit B wrote this review Friday, May 23 2008.
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