“A brilliant book on strategy and the way a company can make itself stand out. One area of emphasis is the values that the company stands for, and advocacy as strategy. Another area is utilizing external innovation for creating products eg: P&G’s Connect + Develop where they have a system in place to make use of innovators such as individuals or other organizations. Examples in the book range from strategies of ING Direct, Southwest Airlines, a low-cost airlines service in the US, Cirque de...”

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