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Description edit
I got pulled into the book world by designing and typesetting books for another author. We built a site and started marketing with little success. Partway through, I wrote my own novel and met with the same results. Over the years, I've learned a great deal about why books get published (or... read more
Ridiculously Simplified Synopsis edit
Quotes edit
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“If you’re a writer purely for the self-indulgent love of it, create a manuscript, send PDF files to friends, make a few laser prints and then move on to your next book. If your goal is to produce a viable product and make it publicly available, you’re in the publishing business. As offensive as it may feel to commoditize your creative offerings, don’t compromise them further by running your publishing business without a clear strategy and realistic expectations.”
Dave Bricker -
“Do-it-yourself book cover design is especially dangerous. There is a Zen saying; “the good is the enemy of the great.” If the appearance of your book is anything short of inspirational, it’s handicapped.”
Dave Bricker -
“Writing is civilization, and printing is the dissemination of culture. The spread and growth of culture—wisdom, knowledge and enlightenment in its many forms—is the winged horse bearing solutions to man’s problems in troubled times. With millions of books already in print, the sole thing that might motivate us to contribute yet another is a conviction we have a different insight, a new story, a divergent angle, a desire to contribute something better. And only through reading and writing will we ultimately come to understand ourselves, nurture the beautiful planet we are custodians of, and remember how to laugh in the darkness.”
Dave Bricker
Table of Contents edit
Introduction1
Writing is an Art - Publishing is a Business5
A Few Words On Writing9
ISBN, Copyright - License and Registration, Please17
Printers and Publishers21
Word Processing is Not Typesetting27
Books are by Writers - Art is by Artists33
Pricing-How Much is That Doggie In the Window?41
eBooks47
Part 2 - Marketing Your Self-published book53
Marketing Relationships55
Build a Website61
Email Marketing65
Your YouTube Channel67
Facebook & Social Media69
Forums and Online Communities75
Coattail Marketing77
Banner Advertising79
Personal Appearances81
Amazon.com83
Book Reviews and Review Copies89
Conclusion91
Book Production Flowchart93
Book Marketing Flowchart96
About the Author97
Links and Resources99
Colophon103
Popular Tags
Links to Supplemental Material edit
- The One Hour Guide To Self-Publishing: self-publishing blog
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