Traces the remarkable journey of Clyde B. Smith on the road to retail success as he developed a prototype foreshadowing Kmart, Walmart, and Target. Along the way, "Smitty" shares his wit and wisdom about thriving in business: listening to customers, caring for employees and vendors, and taking... read more
Preface
Acknowledgments
1. Smitty's Basics for Business
2. Roots
3. Choices
4. Finding My Mentor
5. On the Wartime Frontline
6. Coming Home
7. On the Retail Frontline
8. An Adventure in Shopping
9. Growth Opportunities
10. The Smitty Stores Go "James Bond"
11. Translating Your Vision of Merchandising into Reality for Your Customers
12. Promotions, Profitability, and Good Business Practices
13. The Right Managers
14. Mass Merchandising
15. Paying Attention to Details
16. The Private Label Business
17. The Customer Was King at Smitty's
18. When Things Get Out of Hand
19. In the Forefront: The Emerging Discount Superstore Concept
20. Challenges: Confronting the Complex Problems
21. Lessons Learned, Tuition High!
22. Getting Back on the Path to Growth
23. Being Number One
24. Development of a Corporate Structure
25. Providing Financial Incentives, Picking the Right Locations for Your Stores, and Other Factors Contributing to Success
Contributing to Success: An Interlude
In their Own Words
26. Golf and a Cast of Characters
27. Moving to the Next Level
28. The Headlines No One Saw Coming
29. One Door Closes; Another One Opens
30. Tapatio Springs and Beyond
31. The Whisper Silenced: Lonely No More
32. A New Man in the Mirror
Epilogue: Traveling On: The Journey Takes on New Meaning
Smitty Notes
And the Journey Goes On
Clyde's Daughters Speak Their Hearts
A Final Word From Smitty
About the Authors
A Look Back: Photographs
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