Strategic Retail Management: Text and International Cases
 

Strategic Retail Management: Text and International Cases

by Joachim Zentes, Dirk Morschett, Hanna Schramm-Klein

"Strategic Retail Management - Text and International Cases" is devoted to the dynamic development of retailing. The various strategy concepts adopted by retailing companies and their implementation in practice are at the core of the book.

This is not a traditional textbook or collection of case studies, but is intended to demonstrate the complex and manifold questions of... (read more)

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