Handbook of Key Customer Relationship Management, The: The Definitive Guide to Winning, Managing and Developing Key Account Business (edit title/settings)

by Ken Burnett (?) (edit contributors)

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(Pearson Education) A text focusing on helping businesses implement their key customer relationship management (KCRM) correctly. Demonstrates how important KCRM actually is and what the cost could be if it is not implemented correctly.

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Dewey: 658

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Books › Business & Investing › Marketing & Sales › Public Relations
Books › Business & Investing › Small Business & Entrepreneurship › Entrepreneurship
Books › Business & Investing › Industries & Professions › Customer Service
Books › Business & Investing › Management & Leadership › Management
Books › Business & Investing › Marketing & Sales › Marketing

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