Behavioral Advantage, The: What the Smartest, Most Successful Companies Do Differently to Win in the B2B Arena (edit title/settings)

by Terry R. Bacon (Author) (edit contributors)

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In their book Winning Behavior , Terry Bacon and David Pugh showed how great companies outperform good ones through "behavioral differentiation" -- going beyond superior products and dependable service to connect with customers at every touchpoint. The Behavioral Advantage broadens the... read more

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Terry R. Bacon (Author)

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Library of Congress: Add the Library of Congress Classification.
Dewey: 658.0019

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Books › Business & Investing › Industries & Professions › Customer Service
Books › Business & Investing › Management & Leadership › Management Science
Books › Business & Investing › Biography & History › Company Profiles
Books › Nonfiction › Social Sciences
Books › Business & Investing › Marketing & Sales

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