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Description
Blending the hot topics of new technology, market spaces, competitive strategy and customer behavior, Customer Capitalism stands conventional wisdom on its head by introducing a new business model which shows how any business can generate increasing returns and gain a massive competitive... read more
First Sentence
JEFF BEZOS IS ONLY ONE OF MANY LEADERS IN A VARIETY OF industries who are confounding traditionalists by making money (and history) using a business model that is radically different from that of the past.
Table of Contents
Authors & Contributors
- Sandra Vandermerwe (Author)
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