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Description edit
Branding reached its zenith in the dot-com era, when as much as 90 percent of the venture capital raised by start-ups was budgeted simply to establish corporate identity and earn a spot in the public’s awareness. Since then, however, it has become increasingly clear that companies were... read more
Ridiculously Simplified Synopsis edit
First Sentence edit
Businesses have long lived under the pretense that the world in which we live is controllable.
Authors & Contributors edit
- John Winsor (Author)
Classification edit
- Library of Congress: Add the Library of Congress Classification.
- Dewey: 658.8
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