In 2008, Howard Schultz, the president and chairman of Starbucks, made the unprecedented decision to return as the CEO eight years after he stepped down from daily oversight of the company and became chairman. Concerned that Starbucks had lost its way, Schultz was determined to help it return... read more
Introduction
Part One: Love
Chapter 1: A Beverage of Truth
Chapter 2: A Love Story
Chapter 3: Surfacing
Chapter 4: Nothing Is Confidential
Chapter 5: Magic
Chapter 6: Loyalty
Chapter 7: Believe
Part Two: Confidence
Chapter 8: A Reservoir of Trust
Chapter 9: A New Way to See
Chapter 10: Playing to Win
Chapter 11: Elevating the Core
Chapter 12: Get In the Mud
Chapter 13: A Reason to Exist
Chapter 14: Benevolence
Chapter 15: Beyond the Status Quo
Chapter 16: Bold Moves
Part Three: Pain
Chapter 17: Whirlwind
Chapter 18: A Lethal Combination
Chapter 19: Reverence
Chapter 20: No Silver Bullet
Chapter 21: I Know This to Be True
Part Four: Hope
Chapter 22: Truth in Crisis
Chapter 23: A Galvanizing Moment
Chapter 24: Nimble
Chapter 25: Plan B
Chapter 26: Stay the Course
Part Five: Courage
Chapter 27: Innovate
Chapter 28: Conviction
Chapter 29: Connecting Dots
Chapter 30: Balance
Chapter 31: Conscience
Chapter 32: Winning
Chapter 33: Ni Hao
Tribute
Acknowledgments
Photo Credits
Index
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