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Celebrities have always captured the imagination of the public. In today's age of consumerism, their ability to influence our behaviour can be seen worldwide. Harnessing this power can reap huge rewards for business – more than 30million George Foreman ‘Lean Mean Fat Reducing Grilling... read more

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First Sentence edit see section history

As we shall see, celebrity impacts on so many aspects of everyday life it's hardly surprising that it has the same sort of effect on the media.

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  1. Hamish Pringle (Author)

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Original Language: English
Publisher: John Wiley
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Publication Date: 2004
ISBN: 0470868503
Page Count: 340

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