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Description
From Enron and WorldCom to the Catholic Church and Major League Baseball, reputation crises have never been more widespread. Now Ronald J. Alsop, a veteran Wall Street Journal authority on branding and reputation management, explains the dangers -- and gives organizations the eighteen... read more
First Sentence
As Bill Margaritis drove back to FedEx Corporation's headquarters after lunch, his stomach grew queasy.
Table of Contents
Authors & Contributors
- Ronald Alsop (Author)
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