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Description
A complete guide to succeeding in today’s burgeoning seminar business—from developing a program and market testing, to pricing, promotion, advertising, and more! How to Develop & Promote Successful Seminars & Workshops The adult education business—seminars, workshops, classes,... read more
First Sentence
The adult education business made up of seminars, workshops, conferences, and classes is one of the fastest growing and most profitable industries: billions of dollars are expended annually in both open-to-the-public (open enrollment) seminars and workshops, and captive (contracted for) programs.
Table of Contents
Authors & Contributors
- Howard L. Shenson (Author)
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