Actionable Web Analytics: Using Data to Make... by Jason Burby, Shane Atchison - Shelfari

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Description

Knowing everything you can about each click to your Web site can help you make strategic decisions regarding your business. This book is about the why, not just the how, of web analytics and the rules for developing a "culture of analysis" inside your organization. Why you should collect... read more

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Jason Burby (Author)

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web 2.0

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