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Description edit
How does one choose between a brand name and a generic named product? Why does one choose an item with a slightly lower price than the other? The answer is emotion. The Marketing Power of Emotion, provides a complete, original and anecdote rich account of the marketing power of emotion.... read more
Ridiculously Simplified Synopsis edit
First Sentence edit
Marketing folklore suggests that emotion can stimulate buying interest, guide choices, arouse buying intentions, and influence future buying decisions.
Authors & Contributors edit
- John O'Shaughnessy (Author)
Classification edit
- Library of Congress: Add the Library of Congress Classification.
- Dewey: 658.8342
Subjects edit
- Books › Business & Investing › Marketing & Sales › Sales & Selling › Management
- Books › Professional & Technical › Engineering › Industrial, Manufacturing & Operational Systems › Manufacturing
- Books › Business & Investing › Marketing & Sales › Marketing › Research
- Books › Health, Mind & Body › Psychology & Counseling › Personality
- Books › Health, Mind & Body › Mental Health › Emotions
- Books › Business & Investing › Management & Leadership
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