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Intrinsic and Extrinsic Motivation: The Search for Optimal Motivation and Performance (Educational Psychology)
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In understanding human behavior, psychologists have long been interested in what motivates specific actions. Debates have pitted extrinsic motivators (e.g. rewards/punishment) against intrinsic motivation in attempting to determine what best motivates individuals. This book provides a summary... read more

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Understanding why we do the things we do has long been a goal of psychologists.

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