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The Invisible Touch: The Four Keys to Modern Marketing
 

The Invisible Touch: The Four Keys to Modern Marketing

by Harry Beckwith

The beauty of marketing is that it happens when we're looking but not noticing. Before you know it, we're using Yahoo! as a search engine, even though serious researchers will tell you that Alta Vista and Dogpile are better. We're buying products that cost more and perform worse, simply because the marketing and branding of those products tells us there's a value there, even if objective... (read more)

Top tags: business,  marketing,  professional knowledge firm,  psychology,  bbb (all tags)

 

Member Reviews

  • Ron B
    • Rated 4 stars

    “More engaging, practical, down-to-earth insights from Beckwith; an excellent sequel to his Selling the Invisible.”

    Ron B wrote this review Tuesday, January 22 2008. ( reply | permalink )
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