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Description
Finally! A book about economics that won't put you to sleep. In fact, you won't be able to put this one down. Naked Economics makes up for all of those Econ 101 lectures you slept through (or avoided) in college, demystifying key concepts, laying bare the truths behind the numbers, and... read more
First Sentence
In 1989, as the Berlin Wall was toppling, Douglas Ivester, head of Coca-Cola Europe (and later CEO), made a snap decision.
Table of Contents
Authors & Contributors
- Charles J. Wheelan (Author)
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